Basketball "Moo" Interview-Style Promo

A frozen lake, hockey, and intoxicated college students -- what could go wrong? Armed with my microphone and interview skills, I hit the ice to get their unfiltered thoughts on the (then) upcoming basketball game against Illinois. Slurred moos and questionable dance move make this video pure chaos in the best way. I wanted to achieve this chaotic energy as a way of catching the viewers' attention and making them watch the entirety of the video to consume my advertisement for the basketball game subconsciously. I edited this video using Adobe Rush, which I learned to use in my coursework for ComArts522. This Instagram reel organically gained some of our highest engagement analytics on the AreaRED page -- which I am very proud of! We also had the highest number of students attend the Illinois basketball game, which is partly due to the social media content that I put out during the week prior!